Tip:
The first reaction I saw after the GPT-5 announcement was a thread arguing that human writing is now obsolete because the model can produce competent copy on demand for fractions of a cent. The second reaction, a day later, was a flurry of essays getting tipped by people who very obviously did not feel that way.
The mistake in the first reaction is treating writing as a commodity with a unit price per word. That has not been true for a long time, but it became spectacularly untrue the moment generation cost collapsed. The bottleneck is no longer "produce text". The bottleneck is "produce text someone wants to keep reading".
Models can do the first thing now. The second thing requires a specific human paying attention to a specific situation in a specific way, and then choosing the words. That work is rarer this year than it was last year, not more common.
What changes is not the price of writing in dollars per word. What changes is the resolution at which we pay for it. Subscriptions used to be the unit. Then articles. Now paragraphs. In a year, maybe single sentences. The total spend per reader probably stays roughly the same. The distribution of where that spend lands gets a lot more honest.
A writer who can hold attention for a paragraph is worth measurably more than one who can fill a page. We are about to find out who those people are.